About
I've built software in product companies for more than twenty years. The same thing kills businesses at every size: time and money go into things nobody asked for. I call that malinvestment. Every hour spent on it raises your risk.
Now I build AI systems that point your effort at demand. I use them myself every day. An assistant answers my client email. Automations follow up on leads so none go cold. Internal tools replace manual busywork. I work through Beamer, the company I founded.
What I Do
Freelancer, professional or small company? What should you automate with AI first? The work that eats your time and doesn't earn money. I find it, automate it, and speed up the work your customers pay for. That can be an AI agent that acts on its own, a bot, a custom AI automation that connects your tools, or a piece of AI software. An agent can read, decide and reply. I also build image and video generation workflows.
You don't need technical skills. I build it, set it up, and show you how to run it. I do not sell a new process religion or a tool subscription you'll forget about.
For bigger product companies, I work as a Fractional CTO through audits, retainers, consulting sessions or hands-on work. I find the engineering money going to things customers never asked for, and I move it to what they are asking for.
AI agents and automations for small businesses →
AI support assistants that answer repeat questions →
The Engineering Tax
The book I'm writing about the hidden costs that eat product-company margins, and how to stop paying them. It's the thinking behind how I work.
Work with me
Tell me what your customers pay you for and where your time or budget goes. I'll tell you what I'd change first.
Pick a time that suits you. We'll talk about what your customers pay you for and where your time goes.
Rather talk by phone?
I don't publish my number, but you can request it.
Recommendations on LinkedIn. Client words at beamersoftware.com/testimonials. Beamer makes Defusor, which finds engineering overspend and reports it with a cost-cutting plan. It's open to free test companies now. If you're a Fractional CTO, Defusor might interest you too.
